Paris and fashion, an indissoluble lifelong connection. But if the French capital wants to continue to keep alive this relationship that encompasses centuries of history, it must be aware of the changes that are taking place in this sector too, a sector that, as we have said so many times, has great responsibilities towards the environmental pollution and, consequently, the disastrous effects linked to climate change.
All the operators in the sector, on an international level, are moving in this direction; take, for example, Milan with the National Chamber of Italian Fashion, which has been focusing on the theme of sustainability since Carlo Capasa became its President. The organization is giving more and more space to the eco-designers that showcases during the fashion week, then there are the Green Carpet Fashion Awards that spotlight the green fashion every year, rewarding those who are committed in this sense, also supported by our Ministry for Economic Development.
And Paris? It is not less. A few weeks before the autumn-winter 2019/2020 fashion shows, ‘Paris Good fashion’ is born, an initiative that involves all the most important French associations such as the Institute Français de la Mode, the Fédération de la Haute Couture et de la Mode, the Ellen MacArthur Foundation, the platform of new talents Eye on Talents and Galleries Lafayette, in addition to brands and designers, all together to establish a roadmap to make Paris the sustainable capital of fashion.
The sustainability roadmap will be presented in June and will focus on how to create a circular economy, improving sourcing and traceability, and making distribution, energy and communication, including Paris Fashion Week, more sustainable.
The projected end date of ‘Paris Good Fashion’ coincides with the 2024 Olympic Games, which will be held in the capital.
Antoinette Guhl, Deputy Mayor of Paris, who presented the project together with former fashion journalist Isabelle Lefort, talked about “encourage creation while fighting against climate change, to continue production in France while protecting natural resources and to develop our industry while looking out for our artisans” .
Excellent premises. And promises.